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Champs Elysees fear revitalization of light



In Greek mythology, Elysium is synonymous with paradise. In Brazil, is an expression that refers to the famous Parisian Avenue (Champs Elysées) for its luxury and sophistication. No wonder that the name was chosen to christen the first upscale suburb of the capital, which at the beginning of the 20 century was residence of the coffee barons. But this scenario changed. Currently, it is difficult to compare the place to paradise.

If on one hand the Champs Elysées is in the central region, one of the best in the city's infrastructure, with flat streets, wide choice of public transport, trade and services, on the other hand, houses the structurally flawed, a slum-the mill, on the banks of the train tracks leading to Júlio Prestes Station – and several homeless, problems arising from deterioration in the central region of São Paulo.

However, in the coming years, the neighborhood should be affected by the new light Project, an initiative of the City Council to revitalize the surrounding light station and the area between the avenues Ipiranga, Duque de Caxias and Street Cásper Líbero. The project in the neighborhood provides a new urban design in the region, with launch of residences, ancient real estate recovery and an increase in the number of residents.

However, the promise of recovery displeases who lives in Elysium. The Association of residents and merchants from neighborhood (AMCCE) complain about the lack of public policies to support the residents of streets, which were being "pushed" of light to other neighborhoods of Santa Cecília.

"About four years ago, when they began to be made structurally flawed operations, many homeless here, which made many people move here," says the Vice-Chairman of AMCCE, Nelson Barbosa.

Another concern of the residents is with law No. 14,917 which rules on granting planning in the municipality of São Paulo. The Association fears that the holding of land by real estate market neighborhood, mischaracterizes raise prices and cut away the old inhabitants.

"I've lived here for 30 years, and we don't want to see historic buildings being knocked down. If you still build up to ten-storey apartments, which are in the region, it wouldn't be so bad. But usually they build that spikes are out of place and landscape bring problems such as excess residents and transit ", says the President of AMCCE, Dinah Piotrowski.


The architect and Director of the school of the city, Ciro Pirondi, says the speculation is a natural movement for the restructuring of the city. However, points out that downtown for inventory of square meters that could be transformed into housing, in addition to old abandoned buildings, which can be reformed to residential use. "Revitalize is giving life and that makes housing," he says. "In a place as the Champs Elysees, with high-level architecture, this restructuring needs to be more sensitive."

He points out that the neighborhood is one of the few with views of the mountains of the Sierra and with wide sidewalks for pedestrians. "It would be an interesting project that appreciates the virtues of neighborhood, limiting the height of buildings to not lose that view and investing more on pedestrian than in cars."

For the real estate market, invest in the Centre is a good deal. The scarcity of releases and the high rate of occupation of real estate results in speed sales record every time a project is launched. That's what happened to a set of buildings on the street Major Sertorius, in August 2009, which was fully sold in a single weekend. The Cult Building, one of the latest of the Champs-Elysees, at Rua Adolfo fat, was also completely sold. On the internet there are even ads for interested in buying a unit at the scene.


Fonte: Radar Imobiliário (Estadão)



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